Papel estratégico de la comunicación pública para mejorar la relación entre Estado y sociedad

Abstract

The text examines the leading role of communication as an inherent element of human socio-political nature and its ability to model intersubjective realities and influence the public sphere through certain dominant narratives. It also addresses the growing gap between state institutions anchored in vertical, self-referential and opaque communicational logics, versus increasingly digitally empowered, critical and participative citizens. In view of this, it raises the need for profound communication change in public organizations, highlighting concepts such as radical transparency, incident participation, accountability, harnessing ICTs and communication integrated into public policies. It describes the cultural and political challenges in traditional bureaucratic structures, but also inspiring experiences such as the VenApp platform promoted in Venezuela. The paper concludes by highlighting the opportunity to rebuild State-Society links through strategic, multi-directional communication models that interpret diverse citizen demands, collectively translate them into co-created services and policies to solve complex public problems. A call to strengthen dialogical skills and articulation of multiple voices in the democratic construction of the public sphere